INTERVIEW WITH INFLUENCE FOUNDER
Sanjay Sharma.
"Love of details"
How come you had the idea of launching the
Influence brand?
The high-end outdoor market is dense, with great brands offering large collections of products, wide materials ranges, varied styles and colors renewed season after season.
For 20 years in the category, we have noticed a strong evolution of the professionals’ demand for timeless products and materials with a high added value… Added value in terms of weight, durability, resistance to the weather, in terms of material processing… We cannot forget that the professional is looking for outdoor products combining design and efficiency. For him outdoor furniture is both a work tool and an essential feature of decoration.
How do you create the collections?
All the products we imagine are exclusively influenced by our knowledge of the hotel and restaurant professionals.
We have listened to them talking about their job and their clients, and have realized how details are important to them. Details are at the heart of their job. Details at the reception, details in the presentation of the plates, details in service attention, details in comfort and elegance of the rooms… In short professionals are more than anyone addicted to these details which make the difference with their customers, who want to live unforgettable emotional moments.
To satisfy these demanding professional customers, we have created collections based on what the best of technology can bring today.
So, Influence is a professionals’ brand for professionals?
Not at all! If Influence is a brand created to meet the very demanding requirements of professionals, individual customers must be able to benefit as well. I would say that it is an asset for the individual to have products developed for pros. An individual investing in outdoor furniture will be reassured by knowing that Influence offer him such a quality product. To serve the individuals’ specific demand, we have chosen to operate through specialized resellers. This network of ambassadors for the brand, distributed throughout the territory, will allow individuals to access all our collections.
